Build Smart , Launch Fast Scale Confidently.
enhanchment
+120 (+15%)
A balanced and creative vision for all different aspects of the product.
Our latest projects
Launching
+21%
Faster Journy
+25%
Play Square
Inside the Products & Platforms Mindset
We believe in blending creativity with strategy, using proven frameworks and real-world experience to turn bold ideas into market leaders. Here, every challenge is an opportunity, and every success is shared.
Contact us
From Startup Struggles to Product Success
Launching a product is tough—unclear vision, shifting priorities, and wasted resources can stall your growth. At Products & Platforms, we turn these challenges into clear strategies and executable plans that get your product to market faster and smarter.
Vision
Products & Platforms is a product management agency which empower entrepreneurs and business owners to transform innovative visions into market leading products
Contact us
Mission
Produ P&P mission is to bridge the gap between ambitious ideas and their execution, ensuring that every venture from startups to scale-ups achieves its fullest potential through our guidance in effectively executing product management complexities, leveraging our expertise to turn pioneering ideas into successful and loveable productscts & Platforms is a product management agency which empower entrepreneurs and business owners to transform innovative visions into market leading products
Contact us
Responsibilities
We provide a comprehensive suite of services designed to enhance every stage of your product management process. By ensuring seamless integration between services, we maximize your return on investment and drive efficient, results-oriented operations.
Corporate Communications
Facilitating and creating lines of communication between the owners of the vision and those responsible for its implementation to create a unified concept of how to achieve the vision’s goals.
Product roadmaps
Creates a strategic visual summary that articulates product vision and direction over time.
Product vision
Guides product design and development from a high-level perspective.
Determine success metrics
Determine success measures for each corner of the product to form driving indicators for sound development based on facts proven by data.
Manage product backlog
Determine priorities for implementing features according to the needs and goals of your company’s vision and strategy, available resources, and requirements of growth stages.
Product strategy
Develop strategies for each stage of product growth, such as the testing stage, the launch stage, growth stage, and the expansion stage.
User stories
Technical requirements are delivered to the development team in the form of user stories to ensure that product concepts are clearly and properly communicated to the software development team to achieve the highest software development efficiency.
Product requirements document
Our Product Managers create a productive communication environment between stakeholders, development, marketing and sales teams to ensure a clear vision for the product.
Improving customer satisfaction
Monitor market needs and trends to develop competitive analysis of products and features to maximize usability.
Contact us
Why Startups Fail: A Breakdown of the Most Common Causes
This chart highlights the most common reasons startups fail, with lack of market need, running out of cash, and team issues topping the list. Understanding these factors can help founders avoid common pitfalls and build more resilient businesses.
No market need
1%
1%
Ran out of cash
1%
1%
Not the right team
1%
1%
Got outcompeted
1%
1%
Pricing / Cost issues
1%
1%
Poor product
1%
1%
Lack of business model
1%
1%
Poor marketing
1%
1%
Ignoring customers
1%
1%
Product mistimed
1%
1%
Loss of focus
1%
1%
Team/Investor disharmony
1%
1%
Pivot gone wrong
1%
1%
Lack of passion
1%
1%
Bad location
1%
1%
No financing / investor interest
1%
1%
Legal challenges
1%
1%
Burnout
1%
1%
Lack of advisor/network use
1%
1%
Failure to pivot
1%
1%
Contact us
Case studies
We offer you a package of services aimed at enriching product management
Get Your World: Experience Virtually, Explore for Real
These days, more and more people want to travel and see the world. But planning trips can be a pain, and travel books often don't give you the feeling of really being there. Get Tour was created to fix this problem: to make exploring and learning about new places way easier.
Learn more
Contact us
Reviews
"I am very impressed with what you have done so far and in all honesty you have already exceeded all expectations. Your ability to understand difficult requirements, identify obstacles, and design an effectively managed system is beyond compare."
Ahmed younis
Head of the service center operating sector at a financial technology company
They always say that those with real knowledge are the most generous and humble. This beautiful man, who has respectable experience in his field as a Product Manager, spent two full hours on the phone with me yesterday answering a question I asked without prior knowledge between us. Muhammad is a professional man who provides respectable content in his field. On his personal account, you can benefit greatly from it
Mohammed Khalifa
Digital marketing consultant
I would like to thank the team and Eng. Mohamed Tarek for his effort and deep understanding of the authority’s team needs, comments and for finding solutions for any problem or comment we expressed during the testing process
Ibtisam Shehata
Director of digital transformation projects in an Egyptian government agency
"I am very impressed with what you have done so far and in all honesty you have already exceeded all expectations. Your ability to understand difficult requirements, identify obstacles, and design an effectively managed system is beyond compare."
Ahmed younis
Head of the service center operating sector at a financial technology company
They always say that those with real knowledge are the most generous and humble. This beautiful man, who has respectable experience in his field as a Product Manager, spent two full hours on the phone with me yesterday answering a question I asked without prior knowledge between us. Muhammad is a professional man who provides respectable content in his field. On his personal account, you can benefit greatly from it
Mohammed Khalifa
Digital marketing consultant
I would like to thank the team and Eng. Mohamed Tarek for his effort and deep understanding of the authority’s team needs, comments and for finding solutions for any problem or comment we expressed during the testing process
Ibtisam Shehata
Director of digital transformation projects in an Egyptian government agency
"I am very impressed with what you have done so far and in all honesty you have already exceeded all expectations. Your ability to understand difficult requirements, identify obstacles, and design an effectively managed system is beyond compare."
Ahmed younis
Head of the service center operating sector at a financial technology company
They always say that those with real knowledge are the most generous and humble. This beautiful man, who has respectable experience in his field as a Product Manager, spent two full hours on the phone with me yesterday answering a question I asked without prior knowledge between us. Muhammad is a professional man who provides respectable content in his field. On his personal account, you can benefit greatly from it
Mohammed Khalifa
Digital marketing consultant
I would like to thank the team and Eng. Mohamed Tarek for his effort and deep understanding of the authority’s team needs, comments and for finding solutions for any problem or comment we expressed during the testing process
Ibtisam Shehata
Director of digital transformation projects in an Egyptian government agency
"I am very impressed with what you have done so far and in all honesty you have already exceeded all expectations. Your ability to understand difficult requirements, identify obstacles, and design an effectively managed system is beyond compare."
Ahmed younis
Head of the service center operating sector at a financial technology company
They always say that those with real knowledge are the most generous and humble. This beautiful man, who has respectable experience in his field as a Product Manager, spent two full hours on the phone with me yesterday answering a question I asked without prior knowledge between us. Muhammad is a professional man who provides respectable content in his field. On his personal account, you can benefit greatly from it
Mohammed Khalifa
Digital marketing consultant
I would like to thank the team and Eng. Mohamed Tarek for his effort and deep understanding of the authority’s team needs, comments and for finding solutions for any problem or comment we expressed during the testing process
Ibtisam Shehata
Director of digital transformation projects in an Egyptian government agency
Our services
We offer a comprehensive range of plumbing services designed to address all your plumbing needs.
Our Methodology
Digital product development life cycle
1
Ideate
2
Research
and Define
3
Build
4
Testing and Analysis
5
Roll Out
Discovery call
It all starts with an introductory video call. We get to know each other and listen to the dream you are working on. We find out how we can best help you.
Contact us
Agreeing on the terms of cooperation
The agreement includes the services provided, the value of the required investment, and payment of the monthly investment value to start the tasks.
Product design
We begin with the design phase, simulating the user experience and highlighting the characteristics and features of the technical product to ensure delivery of the value provided to users in a way that helps us improve, develop initial development, and rationalize resource consumption.
Launching the prototype to test the market
The prototype aims to test the value to be provided to users and customers through the technical product and collect the opinions of customers and users in the prototype to ensure the development of the technical product based on the needs of actual users and customers.
Determine the required goals
After the discovery call, a mini roadmap for the first technical release is sent.
Product strategy
We shape the roadmap for your product together
Technical development
The technical development phase begins with documenting the design, features, characteristics, and work cycles in the product requirements document for your approval. Then start converting the product requirements into user stories to deliver them to the technical development team and begin implementation. This is to ensure compatibility between all stakeholders and workers on the success of the technical product.
Frequently Asked Questions
Wondering About Something? Let’s Clear Things Up!
We’ve gathered all the important info right here. Explore our FAQs and find the answers you need.
Frequently Asked Questions
Wondering About Something? Let’s Clear Things Up!
We’ve gathered all the important info right here. Explore our FAQs and find the answers you need.
Will AI replace your product managers?
We fully embrace the power of AI—it supports our workflows by streamlining research, automating repetitive documentation, and enhancing insights. But turning ideas into lovable, high-impact products still requires experienced product minds. At Products & Platforms, AI is a helpful tool—but human judgment, product intuition, and domain expertise are what drive meaningful outcomes.
What is Product Management?
Product management is the practice of guiding a product through its entire lifecycle—from concept and market research to development, launch, and growth. It ensures every decision is aligned with customer needs, business goals, and market opportunities.
Who is the Product Manager?
A product manager is the strategic driver of a product’s success. They act as the bridge between business, technology, and customers—prioritizing features, managing roadmaps, and ensuring the product delivers maximum value with available resources.
Why not just hire a full-time product manager?
A full-time hire can be costly, and not every company needs permanent overhead. With Products & Platforms, you gain senior-level expertise without the full-time expense—scaling support as needed while benefiting from our experience across multiple industries and 60+ successful product launches.
Can you really deliver results in 2–6 weeks?
Yes—because we focus on what actually matters. Whether it's validating your product idea, aligning your team, or defining a smart roadmap, our approach avoids fluff and centers around impact. We’ve refined our process over 10+ years to deliver fast, focused, and strategic outcomes that move your product forward.
What do I need to get started?
Just your idea and 30 minutes of your time. In our free strategy session, we’ll explore your product vision, user needs, and business goals. From there, we’ll recommend the right starting point—whether it’s a discovery sprint, roadmap session, or team coaching—to get your product on the right track.
What exactly is a Minimum Viable Product (MVP)
An MVP is the leanest version of your product that delivers core value to your target users. It’s not a prototype—it’s a functional product built with just enough features to test assumptions, gather real-world feedback, and guide future development. At Products & Platforms, we use MVPs to help you learn fast, reduce risk, and build with purpose—not guesswork.
What makes Products & Platforms different from other consultancies?
We don’t just give advice—we work shoulder-to-shoulder with your team to build, ship, and scale real products. With over a decade of hands-on experience across 60+ products, we blend strategic thinking with execution to help you avoid common pitfalls and move with confidence.
Do I need a technical team before working with you?
No. Whether you have an in-house team or are starting from scratch, we meet you where you are. We can guide your product strategy, prepare development-ready documentation, and even coach your team through Agile delivery. We make sure the right foundation is in place before you write a single line of code.
How do you measure product success?
We define clear metrics from day one—whether it’s user engagement, feature adoption, or conversion rates. Through feedback loops and analytics, we help you track performance and make data-informed decisions that keep your product growing in the right direction.
Stay Ahead With Product Management
Get product strategies, growth hacks, and industry insights delivered directly to your email—designed for startups, scale-ups, and innovators.
Services
Product Starter Package
Requirements Gathering & Elicitation
Agile Delivery
Product Metrics
Product Hot Fix
Leading Product Teams
Vibe Coding
© 2024 — Products and Platforms Inc. All rights reserved.
Privacy Policy
Terms of Service
We Content Accessibility Policy
Services
Product Starter Package
Requirements Gathering & Elicitation
Agile Delivery
Product Metrics
Product Hot Fix
Leading Product Teams
Vibe Coding
© 2024 — Products and Platforms Inc. All rights reserved.
Privacy Policy
Terms of Service
We Content Accessibility Policy
Build Smart , Launch Fast Scale Confidently.
With over a decade of product leadership, we help you define, build, and grow products that win in competitive markets.
Our latest projects
Performance
+120 (+15%)
Play Square
+25%
+21%
Faster Journy
Launching
4.9/5 From +60 Customers
Inside the Products & Platforms Mindset
We believe in blending creativity with strategy, using proven frameworks and real-world experience to turn bold ideas into market leaders. Here, every challenge is an opportunity, and every success is shared.
Contact us
From Startup Struggles to Product Success
Launching a product is tough—unclear vision, shifting priorities, and wasted resources can stall your growth. At Products & Platforms, we turn these challenges into clear strategies and executable plans that get your product to market faster and smarter.
Vision
Products & Platforms is a product management agency which empower entrepreneurs and business owners to transform innovative visions into market leading products
Contact us
Mission
P&P mission is to bridge the gap between ambitious ideas and their execution, ensuring that every venture from startups to scale-ups achieves its fullest potential through our guidance in effectively executing product management complexities, leveraging our expertise to turn pioneering ideas into successful and loveable products
Contact us
Responsibilities
We provide a comprehensive suite of services designed to enhance every stage of your product management process. By ensuring seamless integration between services, we maximize your return on investment and drive efficient, results-oriented operations.
Corporate Communications
Facilitating and creating lines of communication between the owners of the vision and those responsible for its implementation to create a unified concept of how to achieve the vision’s goals.
Product roadmaps
Creates a strategic visual summary that articulates product vision and direction over time.
Product vision
Guides product design and development from a high-level perspective.
Determine success metrics
Determine success measures for each corner of the product to form driving indicators for sound development based on facts proven by data.
Manage product backlog
Determine priorities for implementing features according to the needs and goals of your company’s vision and strategy, available resources, and requirements of growth stages.
Product strategy
Develop strategies for each stage of product growth, such as the testing stage, the launch stage, growth stage, and the expansion stage.
User stories
Technical requirements are delivered to the development team in the form of user stories to ensure that product concepts are clearly and properly communicated to the software development team to achieve the highest software development efficiency.
Product requirements document
Our Product Managers create a productive communication environment between stakeholders, development, marketing and sales teams to ensure a clear vision for the product.
Improving customer satisfaction
Monitor market needs and trends to develop competitive analysis of products and features to maximize usability.
Contact us
Why Startups Fail: A Breakdown of the Most Common Causes
This chart highlights the most common reasons startups fail, with lack of market need, running out of cash, and team issues topping the list. Understanding these factors can help founders avoid common pitfalls and build more resilient businesses.
No market need
1%
1%
Ran out of cash
1%
1%
Not the right team
1%
1%
Got outcompeted
1%
1%
Pricing / Cost issues
1%
1%
Poor product
1%
1%
Lack of business model
1%
1%
Poor marketing
1%
1%
Ignoring customers
1%
1%
Product mistimed
1%
1%
Loss of focus
1%
1%
Team/Investor disharmony
1%
1%
Pivot gone wrong
1%
1%
Lack of passion
1%
1%
Bad location
1%
1%
No financing / investor interest
1%
1%
Legal challenges
1%
1%
Burnout
1%
1%
Lack of advisor/network use
1%
1%
Failure to pivot
1%
1%
Contact us
Case studies
We offer you a package of services aimed at enriching product management
FEATURE RECOMMENDATION
INSTAPAY POCKETS
Based on customer interviews & social listening feed back, InstaPay users face challenges in tracking and managing their personal finances as transactions blend together, making it difficult to allocate budgets, monitor spending, and review income sources.
Learn more
Get Your World: Experience Virtually, Explore for Real
These days, more and more people want to travel and see the world. But planning trips can be a pain, and travel books often don't give you the feeling of really being there. Get Tour was created to fix this problem: to make exploring and learning about new places way easier.
Learn more
Contact us
Reviews
"I am very impressed with what you have done so far and in all honesty you have already exceeded all expectations. Your ability to understand difficult requirements, identify obstacles, and design an effectively managed system is beyond compare."
Ahmed younis
Head of the service center operating sector at a financial technology company
I would like to thank the team and Eng. Mohamed Tarek for his effort and deep understanding of the authority’s team needs, comments and for finding solutions for any problem or comment we expressed during the testing process
Ibtisam Shehata
Director of digital transformation projects in an Egyptian government agency
They always say that those with real knowledge are the most generous and humble. This beautiful man, who has respectable experience in his field as a Product Manager, spent two full hours on the phone with me yesterday answering a question I asked without prior knowledge between us. Muhammad is a professional man who provides respectable content in his field. On his personal account, you can benefit greatly from it
Mohammed Khalifa
Digital marketing consultant
"I am very impressed with what you have done so far and in all honesty you have already exceeded all expectations. Your ability to understand difficult requirements, identify obstacles, and design an effectively managed system is beyond compare."
Ahmed younis
Head of the service center operating sector at a financial technology company
I would like to thank the team and Eng. Mohamed Tarek for his effort and deep understanding of the authority’s team needs, comments and for finding solutions for any problem or comment we expressed during the testing process
Ibtisam Shehata
Director of digital transformation projects in an Egyptian government agency
They always say that those with real knowledge are the most generous and humble. This beautiful man, who has respectable experience in his field as a Product Manager, spent two full hours on the phone with me yesterday answering a question I asked without prior knowledge between us. Muhammad is a professional man who provides respectable content in his field. On his personal account, you can benefit greatly from it
Mohammed Khalifa
Digital marketing consultant
"I am very impressed with what you have done so far and in all honesty you have already exceeded all expectations. Your ability to understand difficult requirements, identify obstacles, and design an effectively managed system is beyond compare."
Ahmed younis
Head of the service center operating sector at a financial technology company
I would like to thank the team and Eng. Mohamed Tarek for his effort and deep understanding of the authority’s team needs, comments and for finding solutions for any problem or comment we expressed during the testing process
Ibtisam Shehata
Director of digital transformation projects in an Egyptian government agency
They always say that those with real knowledge are the most generous and humble. This beautiful man, who has respectable experience in his field as a Product Manager, spent two full hours on the phone with me yesterday answering a question I asked without prior knowledge between us. Muhammad is a professional man who provides respectable content in his field. On his personal account, you can benefit greatly from it
Mohammed Khalifa
Digital marketing consultant
"I am very impressed with what you have done so far and in all honesty you have already exceeded all expectations. Your ability to understand difficult requirements, identify obstacles, and design an effectively managed system is beyond compare."
Ahmed younis
Head of the service center operating sector at a financial technology company
I would like to thank the team and Eng. Mohamed Tarek for his effort and deep understanding of the authority’s team needs, comments and for finding solutions for any problem or comment we expressed during the testing process
Ibtisam Shehata
Director of digital transformation projects in an Egyptian government agency
They always say that those with real knowledge are the most generous and humble. This beautiful man, who has respectable experience in his field as a Product Manager, spent two full hours on the phone with me yesterday answering a question I asked without prior knowledge between us. Muhammad is a professional man who provides respectable content in his field. On his personal account, you can benefit greatly from it
Mohammed Khalifa
Digital marketing consultant
Our services
We offer a comprehensive range of plumbing services designed to address all your plumbing needs.
Our Methodology
Digital product development life cycle
1
Ideate
2
Research
and Define
3
Build
4
Testing and Analysis
5
Roll Out
Discovery call
It all starts with an introductory video call. We get to know each other and listen to the dream you are working on. We find out how we can best help you.
Contact us
Agreeing on the terms of cooperation
The agreement includes the services provided, the value of the required investment, and payment of the monthly investment value to start the tasks.
Product design
We begin with the design phase, simulating the user experience and highlighting the characteristics and features of the technical product to ensure delivery of the value provided to users in a way that helps us improve, develop initial development, and rationalize resource consumption.
Launching the product to test the market
The product aims to test the value to be provided to users and customers through the technical product and collect the opinions of customers and users in the product to ensure the development of the technical product based on the needs of actual users and customers.
Determine the required goals
After the discovery call, a mini roadmap for the first technical release is sent.
Product strategy
We shape the roadmap for your product together
Technical development
The technical development phase begins with documenting the design, features, characteristics, and work cycles in the product requirements document for your approval. Then start converting the product requirements into user stories to deliver them to the technical development team and begin implementation. This is to ensure compatibility between all stakeholders and workers on the success of the technical product.
Your digital product delivers on its ambitious promise!
Your digital product delivers on its ambition!
Contact us
Frequently Asked Questions
Wondering About Something? Let’s Clear Things Up!
We’ve gathered all the important info right here. Explore our FAQs and find the answers you need.
Will AI replace your product managers?
We fully embrace the power of AI—it supports our workflows by streamlining research, automating repetitive documentation, and enhancing insights. But turning ideas into lovable, high-impact products still requires experienced product minds. At Products & Platforms, AI is a helpful tool—but human judgment, product intuition, and domain expertise are what drive meaningful outcomes.
What is Product Management?
Product management is the practice of guiding a product through its entire lifecycle—from concept and market research to development, launch, and growth. It ensures every decision is aligned with customer needs, business goals, and market opportunities.
Who is the Product Manager?
A product manager is the strategic driver of a product’s success. They act as the bridge between business, technology, and customers—prioritizing features, managing roadmaps, and ensuring the product delivers maximum value with available resources.
Why not just hire a full-time product manager?
A full-time hire can be costly, and not every company needs permanent overhead. With Products & Platforms, you gain senior-level expertise without the full-time expense—scaling support as needed while benefiting from our experience across multiple industries and 60+ successful product launches.
Can you really deliver results in 2–6 weeks?
Yes—because we focus on what actually matters. Whether it's validating your product idea, aligning your team, or defining a smart roadmap, our approach avoids fluff and centers around impact. We’ve refined our process over 10+ years to deliver fast, focused, and strategic outcomes that move your product forward.
What do I need to get started?
Just your idea and 30 minutes of your time. In our free strategy session, we’ll explore your product vision, user needs, and business goals. From there, we’ll recommend the right starting point—whether it’s a discovery sprint, roadmap session, or team coaching—to get your product on the right track.
What exactly is a Minimum Viable Product (MVP)
An MVP is the leanest version of your product that delivers core value to your target users. It’s not a prototype—it’s a functional product built with just enough features to test assumptions, gather real-world feedback, and guide future development. At Products & Platforms, we use MVPs to help you learn fast, reduce risk, and build with purpose—not guesswork.
What makes Products & Platforms different from other consultancies?
We don’t just give advice—we work shoulder-to-shoulder with your team to build, ship, and scale real products. With over a decade of hands-on experience across 60+ products, we blend strategic thinking with execution to help you avoid common pitfalls and move with confidence.
Do I need a technical team before working with you?
No. Whether you have an in-house team or are starting from scratch, we meet you where you are. We can guide your product strategy, prepare development-ready documentation, and even coach your team through Agile delivery. We make sure the right foundation is in place before you write a single line of code.
How do you measure product success?
We define clear metrics from day one—whether it’s user engagement, feature adoption, or conversion rates. Through feedback loops and analytics, we help you track performance and make data-informed decisions that keep your product growing in the right direction.
Stay Ahead With Product Management
Get product strategies, growth hacks, and industry insights delivered directly to your email—designed for startups, scale-ups, and innovators.
Services
Product Starter Package (Product Discovery)
Leading Product Life Cycle
Requirements Gathering & Elicitation
Agile Delivery
Product Metrics
Product Hot Fix
Leading Product Teams
Vibe Coding
© 2024 — Products and Platforms Inc. All rights reserved.
Privacy Policy
Terms of Service
We Content Accessibility Policy